JCB Launch - Paris
Sarner designed and created a major trade event for JCB in Paris, a Bond style live experience. JCB wishing to create a dramatic live event looked to Sarner to add a touch of magic. The Sarner creative team designed and produced the event, a silver 3CX digger was the star of the show with full Bond weaponry systems, it burst from a diamond mine with all guns blazing. Bond girls, pyrotechnics and a choreographed  digger fight drew the crowds.

A 3 minute film was the powerful show opener made in classic Bond style displayed on a huge outdoor screen. A mix of dancers, animation, pyrotechnics and the JCB machines added to the mood. After the introduction the action cut to the live event using a 4 camera broadcast system.